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color their hair

Some simple steps to keep the hair color from fading +  

Once you commit to a new hair color you don’t want it to just fade way. Unfortunately that’s what happens when a lot of people color their hair — over time the color fades or changes and doesn’t look like the original dye or hair job. Find out how you can keep your hair color from fading by following three simple steps.
Why does color change?
Coloring your hair makes your hair more porous which in turn makes it absorb and release moisture more easily. Through this process color particles are also released.